Looking at Affiliate Marketing with Facebook Ads in 2025

Facebook has grown to become one of the largest social media platforms in the world, and with that, has come the rise of Facebook Ads as an essential tool for the modern affiliate marketer who wants to tap into social media’s vast audience.

This guide breaks down affiliate marketing with Facebook Ads, how to tap into this exciting world and become a profitable marketer.

What Is Facebook Affiliate Marketing?

Facebook affiliate marketing is the practice of promoting offers on Facebook by using its ad platform to reach a segmented and targeted audience.

This process involves the affiliate sharing products from various brands and tracking performance for each offer using unique links.

Whenever a sale is generated, the affiliate earns commission. This way, you don’t need to create the product to make money, thereby making it a flexible, low-hanging fruit for anyone who wants to join the space.

In fact, it’s very easy to get started thanks to affiliate networks which provide marketers with everything they need, including unique tracking links and creative assets. 

All the marketer has to do is create engaging content and boost them through Facebook’s paid ads network. With time, the entire process narrows down to cycles of A/B testing, learning and optimizing, while it becomes even easier to understand what resonates with different audience segments.

Insights from AffiliateWP suggest the average affiliate marketer can earn around $65,000 per year, which demonstrates the lucrative potential of the strategy.

2025 Facebook Ads Formats: Top 5 Methods to promote Offers

Text Ads

A text ad is a direct way for presenting you with an offer using concise, straight-to-the-point language to capture the attention of users and get them to do an action, whether it's clicking a link or subscribing to an email list. 

Since text ads are simple and load quickly, they have become very effective when advertising to mobile phone users.

Advantages

• Simplicity: Text ads are simple to create since they don’t demand high-quality images or complex editing/design skills.
• Fast: They load quickly and are highly responsive.
• Testing: They give good room for testing and implementing multiple versions when experimenting what works and what doesn’t.

Disadvantages

• High-level copywriting: Text ads might straight to stand out in an overcrowded newsfeed, which makes it essential to write compelling copy, headlines and strong CTAs.

Photo Ads

A photo ad uses compelling visual storytelling to capture the attention of users while they scroll the newsfeed.

When using photo ads, we recommend getting high-quality images that can quickly communicate the value of a product or service. This method is usually effective when a marketer wants to illustrate the features/benefits of the product in a lifestyle setting.

Advantages

• Building trust: It’s easy to build trust and credibility using high-quality images.
• Evoking emotion: Text alone may struggle to convey emotion, but when combined with a well-crafted image, the ad can easily evoke emotions and drive results.

Disadvantages

• Expensive: Poor quality images can easily hurt the brand’s credibility, hence you may require to invest in good visuals. Thereby requiring some high level photography, design or editing skills.

Video Ads

Video ads are Facebook’s most engaging content formats since they can let you tell a story, demonstrate product features, or share testimonials

It’s also very easy to capture attention and offer more detailed info using a short video compared to using a photo or text ad.

One of the main advantages of video ads is their ability to create an emotional connection with the viewer. Videos can show the product in action, explain its benefits in a relatable manner, and even share customer success stories. However, producing quality video content requires more effort, resources, and planning compared to text or photo ads.

Advantages

• Best way to evoke emotions: Videos can easily convey emotions and get the audience to react or take action.
• Showcasing product features: Videos are best used to demonstrate product features, benefits and perhaps even how to use it in a relatable way.
• Sharing customer stories: Existing customers can share their stories through a video and help inspire action.

Disadvantages

• Expensive to create: Videos may demand more in terms of time, resources, planning and skills in comparison to text or photo ads.

Targeting and Placement

Advanced targeting and placement options has become one of affiliate marketing’s best tools that’s made available on Facebook. 

Targeting ensures that after creating the right content and ads, you can now seamlessly deliver it to the right audience with just a few clicks.

Advantages

• Reducing wasted budget: Audience targeting with Facebook ads ensures there is no wasted ad spend by focusing on a market that’s more likely to convert into prospects.
• Audience segmentation: Marketers can segment their audience based on demographics, behavior, interests and even geographical location when delivering targeted ads.

Disadvantages

• Continues tracking and adjustment: Precision targeting demands a lot of testing and continues monitoring to get it right and remain effective in the long run.

 Mobile Ads

Mobile ads are advertisements delivered to users through smart phones and they should  load quickly and display well on small screens. This ensures the message reaches its intended users regardless of the device they’re using.

With the majority of Facebook users accessing the platform via mobile devices, mobile ads have become more important than ever.

Advantages

• Delivering offers to users that are on-the-go: Mobile ads ensure it’s possible to deliver advertisements to users on the go at any time, and anywhere.

Disadvantages

• Complex design: Mobile ads require complex design skills to create visually appealing graphics that can fit the screen size of a mobile device.

Pros and Cons of Facebook Affiliate Marketing

Pros

1. Easy to get started

When compared to other affiliate strategies, Facebook affiliate marketing is relatively easy to start with no barriers to entry. 

You even won’t need to build a product to earn commission, just the pure bliss of promoting some other brand and generating revenue.

2. Variety of tools and affiliate networks

The affiliate marketing professional is empowered by a wide selection of tools and affiliate networks, which allow them to fine-tune their strategy and earn even more revenue. It’s also possible to utilize automation software to schedule and serve ads on auto pilot.

3. Tapping into Facebook’s massive audience

Facebook has a vast user base, which means the marketer has a wide pool of prospects. The ability to optimize campaigns using advanced targeting makes it all the more easier to deliver offers to an audience that can easily convert into customers.

Cons

1. Evolving Facebook algorithms

Marketers have to constantly re-strategize and adapt to Facebook’s fast-changing algorithm. This demands spending more time testing, while ensuring that your strategies are flexible enough to appeal to the demands of users.

2. Need for constant experimentation

As you’ve seen, all the above types of affiliate marketing ads require constant experimentation and monitoring to differentiate between what works and what doesn’t.

How to generate quality leads?

Retargeting

Retargeting Facebook Ads for affiliates lets you reconnect with users that have previously shown interest in your offer. This could happen when someone interacts with your ad or visits your landing page. 

The strategy serves like a follow-up to remind these users that your offer still exists, thereby quickly amplifying your conversion rate by serving the product’s ad in front of potential customers, retargeting lets you serve them a follow-up ad to remind them of your offer. 

Since your audience is already segmented (atleast we assume that by now because you’re retargeting), it becomes possible to tailor relevant messages targeting the audience. For instance, a gentle reminder/ special offer could appeal to someone who has previously clicked on your ad but did not convert.

Search for new ideas

Adapting and flexibility are the key ingredients to a successful and long-term digital marketing affiliate business. As such, you must always be searching for fresh ideas so that your campaigns adapt to trends. This may include keeping tabs on what’s happening across industry blogs, joining forums or even observing what competitors are doing.

You’ll realise how testing new creative formats, headlines, and calls-to-action can lead to surprising breakthroughs and deliver results. For example, imagine just how a small tweak in wording or imagery could reveal a hidden approach that resonates well with your target.

Optimise the length of your ad campaign

The duration of your ad campaign can influence its performance. For instance, one offer might benefit from short, intense bursts of promotion, while another one will perform better over a longer period. Therefore, it’s important to strike the right balance, and all of these come down to testing, monitoring and analyzing.

Take time to monitor your campaign to let you spot trends and adjust the campaign to fit a convenient duration. 

For example, a 14-day campaign could create a sense of urgency and drive quick conversions, whereas a longer campaign might be better for building long-term brand awareness.

Conclusion

Successful marketers have proven that by testing different approaches — whether through text, photo, or video ads — and by harnessing the power of retargeting and audience optimization, it’s possible to achieve impressive results in Facebook affiliate marketing, a powerful tool for those looking to earn income online.

Take action today — join Offer.one, set up your first campaign, and see where your creativity and data-driven strategy can take you. The world of affiliate marketing is vast and full of potential, and with persistence and smart planning, you too can reap the rewards.