What is RevShare and How It Impacts Affiliate Marketing in the iGaming Niche?

Affiliate marketing is a popular way for people to earn money online. One of the most used payment models in this industry is called Revenue Share, or RevShare. But what does that actually mean, and how does it work, especially in iGaming casinos and sports betting?

Let’s break it down in simple terms.

What is Revenue Share (RevShare) in Affiliate Marketing?

RevShare is a type of payment mode used in affiliate marketing. It means that affiliates (people who promote a product or service) earn a percentage of the revenue made from the users they send.

Here’s how it works:

• You, as an affiliate, promote a brand (like an online casino).
• Someone clicks your affiliate link and signs up.
• That person makes a deposit and starts playing.
• You get a cut of the money the casino earns from that player

Unlike CPA (cost-per-acquisition), where you get paid a one-time fee when a user signs up or deposits, RevShare keeps paying you over time. As long as the player keeps spending money, you keep earning a share of that profit. That’s why it’s called Revenue Share.

Pros and Cons of the RevShare Model

Like every payment model, RevShare has its good and bad sides. Let’s look at both.

Advantages of RevShare

1. Long-term earnings. One of the biggest reasons affiliates love RevShare is because of the potential to earn money over the long term. Bringing in loyal users who keep spending allows you to collect passive income for a long time.
2. Common interests. As an affiliate, you earn money when people use the advertiser’s product.  As a result, your interests are the same. Both of you want the content to be visited by active, high-quality users. This forms a solid foundation for doing business.
3. Higher earning potential. While CPA only offers one-time pay, RevShare may increase your earnings as time goes by. You can earn a higher income if a user you bring to the casino spends a significant amount of money.

Disadvantages of RevShare

1. Delayed payouts. With RevShare, you might not see income right away. It can take weeks or months for a player to deposit and start spending. If you need fast cash, this model might not be ideal.
2. Risk of low user retention. If the users you send stop playing after a short time, your earnings will be small. That’s why the quality of traffic matters a lot in RevShare models.
3. Harder to predict income. With CPA, you know how much you’ll earn for every new sign-up. With RevShare, your income changes month to month, depending on user behavior.

RevShare in the iGaming Niche

RevShare really shines in iGaming, which includes online casinos, sports betting, and other gambling platforms.

The iGaming industry is perfect for RevShare because it deals with recurring revenue. Players often return to play games, place bets, or deposit money over time. That means affiliates can earn continuously from just one referred player.

Example of how RevShare works in gambling

Let’s say you refer a user to an online casino. That user deposits $200 and plays some games. The casino earns $150 in profit from their activity. If your RevShare deal is 30%, you’ll earn:

$150 profit x 30% RevShare = $45

Now, if that same player keeps playing every month and the casino earns $100 monthly from them, you’ll keep getting:

$100 x 30% = $30/month

Over one year, that’s $405 from just one user!

Typical RevShare percentages

RevShare rates in iGaming can range from 20% to 50%, depending on the offer and your traffic quality. Some deals even increase your percentage as you refer to more active players.

For example:

• New affiliates: 25% RevShare
• After 10 active players: 30%
• After 50 players: 40%+

The better your performance, the better your deal.

How to Succeed with RevShare in Gambling

So, how do you do RevShare the right way in the gambling world? Here are four key things to consider:

1. Get to know the market

Each region has a unique pattern of gambling behavior. Look into your target market to identify the places where betting is more popular.

2. Choose the right traffic sources

Google Ads and Facebook often block gambling ads. As a result, affiliates use native ads, traffic pushing, search engine blogs, channels on Telegram, and popular YouTubers to invite users.

3. Track and optimize

Use tracking tools to monitor which campaigns bring in users that actually deposit and play. This helps you spend your time and money on what works best.

4. Pick the right offers

Choose trusted affiliate programs with fair RevShare deals. Look for offers with strong user retention, good player value, and reliable support.

Where to Find Revenue Share Offers

So now you’re convinced that the RevShare model sounds great – especially for long-term earnings in the iGaming niche. But where do you actually find these kinds of offers?

The answer: affiliate networks.

Affiliate networks are platforms that connect affiliates (you) with advertisers (like casino brands). These networks list hundreds or even thousands of offers, often in different niches, including gambling. Each offer comes with details like payment model, conversion requirements, and RevShare percentage.

Many networks support beginners and offer:

• Easy sign-up
• Ready-to-use promotional materials
• Tracking dashboards to follow your earnings
• Support managers to guide you

Offer.one A Great Place to Start 

One of the top platforms where you can find trusted RevShare deals is Offer.one. If you want to discover RevShare deals that you can trust, Offer.one is one of the best places to go. The platform gives affiliates the chance to work with gambling offers that convert well. It is an excellent choice for all levels, since it gives you clear stats, helpful tools and prompt support.

The unique thing about our website is that it directs quality users to you and ensures you get paid as promised. You have the option to check out different RevShare programs and pick the ones that fit your visitors. It’s also a good option for anyone who is new to RevShare in affiliate marketing. In fact, our blog is packed with useful content to help you choose the best affiliate model for your needs. You can read more here. 

Why RevShare is a Strong Long-Term Strategy

If you’re in affiliate marketing for short-term profits only, CPA might sound more attractive. But if you’re thinking long-term, RevShare could be your best friend, especially in gambling.

Here’s why:

• Players often stay for months or years, which means regular payouts.
• You build a revenue stream that can grow over time without needing constant new sign-ups.
• You’re not limited to one-time earnings. Every deposit and wager can bring you more income.

Of course, this model takes patience. You need time to build up a base of active users. But once you do, your earnings can snowball.

That’s why many experienced affiliates prefer to build their businesses around RevShare, particularly in niches like online casinos, poker, and sports betting.

Final Thoughts

In short, the Revshare model helps affiliate marketers earn a regular income. Those who promote gambling brand websites can regularly earn income, since they get paid for referring players that make bets.

The affiliate marketing process takes time to complete. This is because marketers need to identify ideal partners to send traffic, seek out the best offers for them, and monitor it closely. However, Revshare guarantees attractive returns for those who stick with it for the long term.

Platforms like Offer.one make it easier to get started with solid RevShare deals and support. So whether you’re new or experienced, don’t ignore this model. It just might be the smart move your affiliate journey needs.

Start building long-term income streams today by choosing smarter affiliate models like RevShare. Your future self will thank you!